Comments:
Load More Comments >>
Audemars Piguet announces collaboration with Marvel
2021 will begin a new collaboration between AP and Marvel, the character-based entertainment company.
This could be a mistake...
...comic books have become increasingly political in the past few years. I, for one, don't give a damn what superhero wears an AP. Maybe that's just me. How about concentrating on making great watches? Novel idea, I know...
I honestly neither see nor understand the connection. From a franchise standpoint, imo, the story arc has run its course and the brand is likely on a downward trajectory. The demographics are different.
Marvel is hardly a brand one associates with luxury or watches. What am I missing?
No worse than 'End of Days'
In other words: I don't like it at all, but I can't pretend it's a new low for AP!
So I take it you do not like the T3 watches either? Is it Arnold, is it the concept of collaboration with films or is it that you just don’t care for those particular watches? Just curious. Thanks.
No message body
In general I'm not a fan of film collaborations...
but I admit that, the more appealing I find the film the more forgiving I am of the collaboration!
Note about my peculiarities here: I LOVE the use of recognizable watches as props in films. Bruce Wayne wearing a Reverso, for example, is for me a great, thematically-appropriate piece of costuming. It's the marketing tie-in that bothers me. I want fine watchmakers to be 'above' feeling they need to rely on that kind of gimmickry.
Note about my peculiarities here: I LOVE the use of recognizable watches as props in films. Bruce Wayne wearing a Reverso, for example, is for me a great, thematically-appropriate piece of costuming. It's the marketing tie-in that bothers me. I want fine watchmakers to be 'above' feeling they need to rely on that kind of gimmickry.
This will go well for AP. It will keep the brand fresh and contemporary. AP is good at many things, including brand-building and image-building.
No message body
Here we go with 2 Marvel LE RO's ;-)
The uniquely purple "Thanos" RO...
Plus the special green "Hulk" RO...
(Original photos off the internet, mockups done with Photoshop just for fun!)
While I can't see anyone actually wearing the Thanos RO, the green Hulk RO is curiously appealing...
Someone probably told Francois that hulks are going for triple retail and he immediately called Disney
No message body
Let me be honest here: I always admired AP as one of the very top watchmakers, but here they are taking a *huge* political risk. Even more unfortunately, they seem well aware of that... For a brand with such a large market in the US, this is sad! ;-)
No message body
And people wonder why Rolex and Patek keep standing out amongst the crowd.
I would expect this from a publicly held entity looking to meet shareholder expectations.
Au contraire! Do you really think Rolex would be what it is today without this tie-in?:
Few things, if any, are more important than increasing early childhood and youth educational opportunities, I am an even prouder owner of Audemars Piguet watches today.
No message body
You’ll wonder. Collaborations have been trending for a while now.
Many more big brands will follow and cater to a big crowd of new riches.
Yes, I do understand the logic and I am now waiting for the next AP partnerships with Spongebob, Peppa Pig and Star Wars...
No message body