Audemars Piguet

2021 will begin a new collaboration between AP and Marvel, the character-based entertainment company. ...  

...comic books have become increasingly political in the past few years. I, for one, don't give a damn what superhero wears an AP. Maybe that's just me. How about concentrating on making great watches? Novel idea, I know...

Marvel is hardly a brand one associates with luxury or watches. What am I missing?

In other words: I don't like it at all, but I can't pretend it's a new low for AP!

but I admit that, the more appealing I find the film the more forgiving I am of the collaboration! Note about my peculiarities here: I LOVE the use of recognizable watches as props in films. Bruce Wayne wearing a Reverso, for example, is for me a great, t... 

Green colored carbon bezel, just watch.

The uniquely purple "Thanos" RO... Plus the special green "Hulk" RO... (Original photos off the internet, mockups done with Photoshop just for fun!) While I can't see anyone actually wearing the Thanos RO, the green Hulk RO is curiously appealing... ...  

...  

.

I would expect this from a publicly held entity looking to meet shareholder expectations.

...  

No message body

Many more big brands will follow and cater to a big crowd of new riches.

and I would certainly recall him for this. AP, please become a grown-up again. Cheers Marc

this CEO is to AP's heritage and horological equity. Just compare AP's complicated pre-war pieces to this Marvel non-sense now. How grossly apart and away from its own DNA, simply incongruous! A drunken sailor with a huge ego...

Thank you

and could not believe what was coming out of his mouth... Sarcastically smirking at how could anybody doubt his genius and his golden child named Code.. Anyway, I'll try to find it if it's possible...

He has done a few things right though when it comes to the distribution of AP watches. I remember when you could buy the RO with the 3120 movement with a discount of 20%. They managed to close that even before the hype around the RO and Nautilus exploded.... 

As with other brand decisions by AP, they have taken a bit of a bold, polarizing step which can be seen idiotic or brilliant. I think personally there is great potential here - the whole Marvel brand has equity across many diverse generations and backgrou... 

Let's just be diplomatic and carry on. I, as many, made years ago the right decision to avoid AP and I will stick to it.

The kids who fell in love with Robert Downey Jr's Iron Man in 2008 are now the youngest and most fervent Urwerk clients. Put it another way: With Tony Stark and his Urwerk UR-110 out of the picture, James Rhodes and Audemars Piguet are ready to step in, s... 

Yes, we have loved AP. Yes, AP has been thus far amazing. Yes, AP 15202 is an icon. Yes, many AP watches are icons... and exquisitely finished. If we can take a moment to move past these obvious acknowledgements.... which are sort of like saying YES Benna... 

AP is trying to profit from the superhero fad that had been gaining momentum over the last 5 years. Many of these media companies have made billions of dollars as a result. I think AP want to cash in. They are moving away from their core competencies whic... 

Upon reflection, I probably over reacted but such is watch-passion. We 'believe' so much in a brand and its history especially, and we love the watch itself so much... that we forget it is all a 'mere' business with cold business concerns, which can be an... 

reading your March 21 post gets me agitated all over again. There just seems to be no supervision at Audemars Piguet. The Disneyfication - Marvelization sounds too grandiose, something Bennahmias might like - of one of the foremost watchmaker's 145-year h... 

I’m expecting (hoping for) something where the Marvel relation is understated and artistic. I love this community but sometime we kill the bird before we have even seen it fly😂. Or seen it at all for that matter. ...  

with the announcement of the association. That bird I've seen alright. Cheers Marc

Not very purist that relation. Audemarvel Piguet. But hey watch me if there is not going to be at least one pleasant surprise in there. With the new chrono movement I hope.

a half-open mind, he he.

So the idea behind the marvel AP collaboration is a way longer strategy than just 2020 or 2021 If you want massive heritage and very careful then Patek is your best choice. If you want something to never change then it is Rolex But think about AP with the... 

So AP and McDonalds are both collaborating with Marvel? I am sure the AP Cpncept would look great next to a happy meal