Tim_M
1272
I have no problem with this.
Jun 26, 2020,15:06 PM
Changes in auto style are driven by fashion and short attention spans. I have no problem with a solid product changing in ways that are practical, relevant to its use, and subtle in appearance.
Last year's Zeitwerk Date was a huge change. So was the 2012 Datograph redesign -- which a ton of people hated. Lange has redesigned many watches in ways that were dramatic, and it has redesigned others like the 2015 Lange 1 in ways that were subtle. Both approaches have yielded successes and failures. One isn't inherently better.
Chasing fashion with the all-new Odysseus hasn't driven universal praise, either. Overall, holding station with successful designs and interspersing a few more risky offerings is a decent business strategy.
Lange's biggest problems never have been design or engineering. The company's pre-pandemic problems were **overproduction and rampant discounting** -- including from factory boutiques.
For the record, I think the new white gold L1TZ looks great.
Lange