When you have more customers than watches, and an arbitrage opportunity for bad actors, these kind of measures are understandable and even reasonable. Simply put, the brand wants to know who their dealers are selling their watches to. As easy as that. And that's within their purview. It can be annoying though - totally understand that. And it can be intimidating. Just don't be intimidated. But understand, it's for a good cause. It's to prevent dozens of resellers from buying these watches, tightening supply for real buyers. Does it work? It does work a little bit. Oh, and the no credit card part - that's not a part of this - and that's a new one. 2-4 do make sense though.