if I feel comfortably with the prize I have to pay.
If I feel ... outsmarted or cheated I cannot enjoy what I have bought.
The pleasure to own a watch for me is to WEAR a piece of art being consistent with your life and what you are (want to be). The joy doesn’t come from what other people lust for or appreciate or think or perhaps later would pay to me.
Buying a watch is / should be a very personal matter.
All the best, Thomas