The phenomenon is very interesting!
What, who is behind this " concept "?
Who will spend 15 K ( Euros? ) in a Swatch?
Why woildn't we spend such a sum in a Swatch?
Snobbery, fairness, fear?
This question seems to be a very interesting Pandora's Box!
Please do not mention Hello Kitty, my 5 years old daughter is frequently looking at what I'm writing.
Best,
Nicolas.