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Omega

Sorry, was not fully clear 😊

 

Did not mean micro brands that buy everything in, more those who do things themselves and still create their own movement.
As for the larger ones having more of a challenge, sure thing - they tend to have to industrialize to scale and that takes additional effort but that’s what the 2000+ FTE are for 😉
All I am saying is that the stories about how it’s a titanic act to come up with something new sometimes feels more like theatrics. Of course milking the cow until it can hardly stand is usually cheaper in terms of investment but it’s not the only feasible approach 😉

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