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Omega takes another shot at opening a Boston Boutique . . .
Long rumored that Omega would open a boutique on Newbury St. After landing at Logan, I was heading towards Newbury St. for a coffee run when I was pleasantly surprised to see the Omega Boutique was finally opened:
Although I recently saw the black dial Seamaster Diver 300M at the South Coast Plaza, I had another look at it today:
But I finally had the opportunity to see the steel dial variant as well:
Although there wasn’t a Speedmaster Pilot in the display case, they had one in the back:
Omega previously had a boutique at the Natick Mall, an upscale mall approximately 10 miles west of Boston. This boutique was permanently closed back in December 2016 / January 2017. In my opinion, Omega didn’t want to pay the premium to run a boutique on Newbury St. at that time, which is where one will find a significant amount of luxury retailers within walking distance.
The next rumored boutique opening is supposedly Jaeger-LeCoultre. We shall see . . .🤞
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Omega takes another shot at opening a Boston Boutique . . .
Long rumored that Omega would open a boutique on Newbury St. After landing at Logan, I was heading towards Newbury St. for a coffee run when I was pleasantly surprised to see the Omega Boutique was finally opened: Although I recently saw the black dial Se...
Thanks for your very nice report! Great shots! I am a bit underwhelmed by the design of the boutique, though. It looks like a 2012 boutique....
But those watches are really nice so no problem for me
It’s quite similar to other Omega boutiques that have recently opened.
But like yourself, I’m more interested in the watches!🥂
Awesome pics Mark, and thanks for sharing! 👍🏻🍻
I was at the Natick Mall Boutique several times. It was always very slow when I was in there. No more than 2 customers tops every time I was there. Very cool place to visit, and view / try-on watches. They had competition right across the street at Barmak...
I still remember trying to contact them . . .
When Omega released their Trilogy collection back in 2017. That’s when I discovered they had closed. Great to hear you had some great experiences there, Jesse!🥂
Oh wow! I bought my first Omega from Barmakian in 1999.
This one, which I don't have anymore (Omega stock photo): ...
Can't believe you let that one go, Craig! . . .
. . . one of a handful of Omegas still on my wish list . . .
I don't know about other people
But I personally enjoy a bit of privacy when checking watches, even if just window shopping and I generally dislike being part of the display. Entry and mid level brands tend to be particularly bad at it, even if there's generally one or more rooms in the...
I didn’t take a photo but . . .
There is an area where there’s ’slightly’ more privacy. But I don’t remember if there was a door for that area. But you bring up a great point, my friend!🥂
The boutique looks very nice in your pictures.
It’s a little funny how after so many years in the shadow of NY that boutiques sprang up on Newbury in record time. I couldn’t believe in the past when I saw RM was going to be opening. That must have been a harbinger of things to come. I wonder if AP sta...
RM blazed the trail over there
It's genuinely shocking how many watch brand boutiques Boston has right on Newbury street now: Patek, VC, Lange, Richard Mille, Rolex, Omega, Breitling, IWC, Panerai, Cartier, and Hublot ALL ON THE SAME BLOCK! With AP just around the corner and Grand Seik...
AND European Watch Company
On the same street , a short walk away!! That’s a ton of competition all within half a mile
They temporarily relocated to the 3rd floor at Copley.
They’re upgrading their space at the moment. Rolex probably wants / demands their own more dedicated space away from the other brands!🤷
I figured Rolex dictated the upgrade, lest they take away their AD status.
That would be too big a hit, and I’d feel bad for the SAs (and clientele) who’d been with Tourneau over the years.
Hublot recently permanently closed, Ian!
I don’t have any documented proof. But I’ve heard that Hublot didn’t sell a single piece from any U.S. boutique during the fourth quarter!😳 It wasn’t that long ago you had to put your name on a waitlist. How the times have changed, Ian!🥂
Wow, even Hublot had waitlists in the past?!
But that is sad to know that a relatively new boutique closed down so quickly😔.
That's wild!
I mean, multiple levels of wildness: Wild that they closed that quickly! But totally reasonable to close if they literally had not sold a single item in the 4th quarter. But in that case wild that they didn't!
Could they just be moving?
LVMH likes to play monopoly and keep their brands together. All their other brands are in copley, maybe there is an opening in the mall they will move to? With the F1 sponsorship I imagine they don't want to let off the gas yet....
I was told they were permanently closed.
But it’s funny you mentioned this. I was in NYC back in December and the 5th Avenue Hublot Boutique will be moving next to the Tag Heuer Boutique on 5th Avenue.
Yeah, Arnault is trying to buy the whole block
He already has Tiffany and LV on the corners, Hublot next to LV, and he offered to buy Bergdorf on the other side of hublot. I bet Hublot will popup again in Boston eventually, they just don't have a new home decided yet.
I’m just curious if these decisions were based on data from Covid years.
The market has changed dramatically. Will these boutiques / this model be successful? Only time will tell . . .🥂
Any idea if they'll have an in-house tech there?
They had one in Natick who would regulate and pressure test your Omega while you waited.
The decoration is really nice!
However, this titanium Seamaster series is unexpectedly good-looking. In reality, I don’t see many people wearing this watch. Is it heavier than other models?
It’s 93gr as per Omega website.
Omegas website, unlike many others, gives you nearly every technical information you might need.
I really like that one, my friend!
I didn’t notice any significant differences in weight. Plus, Omega used titanium for the bezel. The case and bracelet are stainless steel. If you are after a titanium only, then you want to look at the NTTD.🥂 ...
Arrgh, so they didn't include Swatch?!
Was really hoping they'd bring in Swatch too. There was a rumor that might happen. A missed opportunity. But wonderful that Omega is finally open in Back Bay!
Thankfully, Craig!
I can’t recall seeing any Swatch section in an Omega boutique. And this is the sixth Omega boutique I’ve been to in the last several weeks. I’m hoping and praying for a Breguet Type XX that more true to the original size. I saw a photo of a possible Swatc...
Yeah, I always thought putting Swatch and Omega in the same physical space was a longshot. But it kills me...
... that if someone in Boston wants to look at a Swatch, they have to go to NYC.
Oh! I heard the rumor that it was supposed to happen at the end of 2024, so I wasn't sure.
I wonder if Breitling will be next.
The next time I hit Boston the first place we'll go . . .
. . . is the Black Rose. The rest of the day will be at the Omega boutique. ;-) ...