Jaseewasee
275
I agree.
I don’t see this winning many new customers. I know there’s always lots of complaining about the Montblanc branding on mainstream watch media sites, but I also think many of those folks find more joy in complaining than they do in collecting.
It seems that Montblanc has had great success selling their Villeret pieces to their high end pen collectors. The rebrand to Minerva only seems like it might have a negative impact on that customer base.
Overall, I don’t really love the direction they’ve taken over the past few years. Their current leadership does not instill me with confidence.
Minerva back on the dial 👏
Montblanc once again allows the Minerva brand name to adorn the watches, and releases a time only watch controlled entirely from the bezel. Introducing the Minerva The Unveiled Crownless. deployant.com ...
I'm sure many will be happy to see the name back on the dial.
I'm not sure I feel attracted to the Crownless design, but the architecture of the M15.08 caliber is very beautiful. Best, Emmanuel ...
I hear you.
A gold bezel will take some wear as it's also the crown. I like 2-tone on some watches but practically, perhaps the bezel in steel may have been "better". Hmmm🤔
Ok I know this is just me, and my ignorance ...but I could never wear a watch with the name MINERVA on it. Nor Ethel, or Bertha, or Beulah etc
There's just something about the name itself ...yeah I know...Minerva was the Roman goddess of wisdom, medicine, commerce, handicrafts, poetry, the arts in general, and later, war. etc etc But I just can't do it. I won't...I won't. Just to be clear, I can...
It really may just be you ☺
I love Minerva on the deal. Love all that it represents and love that the Frey father and son team made collectors first. Best wishes from Singapore.
I got this one and the LE58 presented some month ago
Neither of them for me due to the design. But I also really wonder whether the brand switch to Minerva only will really lead to new customer buying who have complained before about the Montblanc brand on the dial. Honestly I don't think so because the pri...
Minerva on the dial alone won't work but
it's a great start. I think they need to make their eacyhea smaller. And to not confuse the market by having some MB lower end (non Minerva) watches also reference Villeret and such. BTW, from what I recall Gnutti filed for brankcuptacy and was charged in...
I agree.
I don’t see this winning many new customers. I know there’s always lots of complaining about the Montblanc branding on mainstream watch media sites, but I also think many of those folks find more joy in complaining than they do in collecting. It seems tha...
Finally
after 20 years, Montblanc has put the Minerva name where it deserves. I had posted a comment on monochrome today on the disappointing new Montblanc range. Saying that, this new Minerva costs USD 38k and it is a mixture of rose gold and a lot of steel so I...
It doesn't feel right to me. I find the design almost clumsy, maybe just me....
And its a bit on the large side.
I was able to see this watch in person yesterday
I like the concept, and the working of the bezel and the lever on the back side that you need to pull out to switch the bezel regime to changing the time from winding - is pleasant from tactile perspective. The movement finishing remains the distinguishin...
I like the overall aesthetic
The dial finishing and layers are really great. The placement of the sub second dial is not too high. I’m assuming hand guilloche ? My complaint here is size. Should be 38-40. The no crown- sort of cool!
I like the Minerva name on the dial.
Now they will have to develop a design identity on their own with a clear differentiation to MB !
Beautiful watch.
Love the design. Not sure about controlling everything through the bezel. Definitely a watch that needs to be handled in order to form a fair opinion.
Interesting, as IWC are also about to release a crown-less bezel controlled watch.
Don’t know the exact details but wonder if the mechanics are shared.
This truly splits opinion for me…
Am I happy to see Minerva on the dial? In principle yes. But at the same time as long as the separation from Montblanc is not more complete the question is what it will mean. Most Montblanc shops I have visited don’t even have staff that can differentiate...
