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Montblanc

Agree and disagree

 

Agree the website is terrible. They do have some information on minerva and the special touches here-
www.montblanc.com
If you contact a boutique they can get you information packet by pdf. I think when many of the editions are 18 or 58 range they don't have a lot of incentive to run huge social media campaign or web info. The initial buyers for small bespoke creations tend to be from WIS community type. Then if they go to secondary market lack of info or publicity is what causes a nose dive in price. Similar to any small production piece. Up until recently any watch co making 300 a year were suffering here.

I think if montblanc wants to move into something with more hype they need social media and marketing presence. Maybe they are happy not being in that space? Not sure. It would be nice if they differentiated their minerva villeret pieces to show how special they are. Honestly I never cared for resale, I am surprised my LF from last year is listed on secondary market for more than I purchased at AD. Up until 2021 most LF could be had at a heavy discount second hand like montblanc minerva. I've sold 1 watch in my life, which was brand new, at a loss because the boutique would not make it right.

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