eklektik
3330
I think the name 'Geophysic' triggered everything and focused too much attention (mainly from watch experts)... from praise with the TT to the family's fall
Apr 04, 2019,09:41 AM
If you look at the whole JLC picture, JLC has an amazing (that's from the heart) line-up. But if you remove passion, you can define this line-up as wide and diverse. It should please everyone (women, men, classic, sport, mid and high level, even few quartz). The master collection is extremely diverse & classic. The Duomètre is high Horlogerie. The Reverso is a brand in itself covering also a very wide range. The Polaris is the new sporty collection to which i wish the best.
The Geophysic, in the middle of that, is not as clearly defined. Its name was boo-ed by experts, its segment was not clear as the models could clearly fits into the Master collection (classy, clearly not sporty - WR only at 50m).
Sometimes, decisions have to be taken. It does not give a bad image to JLC. Sales must speak (only insiders must have that view, but that must have led to this decision). I hope this cut will be to put more energy into the whole brand, with more meaning and more success. JLC overall line up will not suffer, and the lessons from the Geophysic exercise will be learnt, including some amazing and unique movements.
JLC is dead, God bless JLC!
Best,
E.