Hi John,
Tim's points are valid, and I wasn't aware that Roger was making everything (I had in mind old interviews for the Series ! where he talked about having components such as wheels produced by suppliers in Switzerland). I was wrong and I apologise.
However, no one will never convince me that what the market is willing to pay isn't a major factor in pricing for any product. I worked in the marketing department of a multi-national, and I've sat in far too many pricing meetings to ever believe otherwise.
nick