patrick_y[PuristSPro Moderator]
28400
Yes! Burnout is caused by two things...
Oct 10, 2022,19:42 PM
1. The shortage of watches in general has many of us scrambling to buy watches we wouldn't normally accept. For instance, let's give a hypothetical example. Let's say I want this very very special watch and due to the shortage, I have to buy a plethora of "normal watches" and "normal jewelry" at the jewelry store in order to get the one watch I want. The financial exhaustion of buying the normal stuff, and the attention/mental/physical exhaustion of the normal watches is very taxing and causes burnout. What's the remedy? Avoid buying those "normal things" that you never really wanted in the first place.
2. There's too much good stuff out there... There's a lot of good product out there. And our minds are just constantly bombarded with more and more good products. Things that we really lust after. Things we convince ourselves that we want and need. Plus, with the mentality that jewelry stores are suggesting of "better buy it while you can, or else someone else will..." is forcing us to make rapid decisions. Take a step back. Breath. Look at the big picture. Yes, that stainless steel Rolex is very nice. But you've already got two of them! Considering you already have a half dozen nice watches... Would you experience greater utility (and less burnout) if you bought something else? Don't own a sports car? Well, go to a Porsche driving school or a Ferrari driving class and see if sports cars are your thing. Really like mechanical watches but own several already? Consider a cool clock! Or a Roland Iten, the Philippe Dufour of belt buckles. Like wine? Take a wine education seminar and take your appreciation to the next level (plus make some new friends along the way). Also, being able to talk intelligently about wine is much more cool at the country club than talking about another club member's new steel Rolex Daytona that he got after three years on the wait list - having sophistication trumps having money.
And all of us have that friend who has got great taste, but really has more of a beer budget. Take your friend out for something where he or she is an expert in and bask in their expertise. Treat them to a night at the opera or if they're a gourmand take them out to a nice dinner. I'm always happy to pay a small "tuition" to be in the company of a real expert.