Horological Meandering

Fake journalism at it’s worst ...  

Nobody pays for media anymore, so it's hard to do much other than promote brands. Better than no media at all.

I does seem a little out of left field for GQ to highlight this brand, unless it’s true.

...some publications disclose it, others do not.

Urban Jürgensen timepieces represent the pinnacle of horological artistry, blending centuries-old craftsmanship with modern precision. Each watch is a masterpiece, meticulously handcrafted with an unwavering dedication to excellence. The brand’s signature... 

...but then again, the human version of me can also be a bit controversial, which as you know is not productive towards a publication's financial gain via their advertising income scheme. But WOW oh WOW, my customized for the luxury goods marketplace AI A... 

...unpredictable.

but I really laughed at the last line about Art Garfunkel…that was mean.☺️

Could easily come from one of the brand brochures 😉

just because u don't like it, does not make it less legit. this world can use a little let it go now 😅

GQ is known to publish inaccurate reports and articles that contain a lot of fabrications. They are mostly click bait.

it's a different target audience. perhaps they're just trying to make a living?

took the lugs, hands , engine turned dials etc... I always though the new UJ would be a cheaper version of a Kari. But it's the same price and the finishing is soulless. Something is lacking and the case is just horrendous

Its the same thing with a different name? Just seems like a cash grab. Why couldn't he have made it under his own name. It's just a ploy to increase production without diluting the market

This is more Rosenfield’s vision than Kari’s, as I understand, and I know Rosenfield isn’t in it for just the money.

the guy is literally in private equity haha

This is the point. The quality of the watch is not the point.

Why bother to roll out new watches under the banner. The company went under. Kari should have just used the facilities to help in his own production. Why create competition. UJ was known as the poor man's Voutilainen. LOL

but in the past they have been worth it due to class, design, exclusivity, history and Derek Pratt. Mitch

Happy to find a voice of reason here🙏 I find the watches do not do much for me. Yes, I appreciate the nod to Derek’s genius in the new tourbillon movt. I’d even go as far as to say the execution of the cage with the Reuleaux triangle remontoire is amazing... 

The lugs are too stubby and don't gel with the rest of the design. The watches except for the time-only are way too thick and ridiculous. The overall design is OK but nothing very special. The movement finish is good and the dials nive, but the price thes... 

Tbh i do like the watches but i dislike their prices 🫣

But happy to be educated if there’s some hidden gem I haven’t discovered yet!

Pure Horology like the Strehler Sirna Source: Strehler And then all the High Finish High Polish, the Sky is the Limit on Complexity usual suspects. I appreciate them as well, like the Pascal Coyon posted by hora12reborn, the movement and the finishing is ...  

I even think the UJ-1 is a major release and would buy it if I could afford it. But then, I might not be a "real collector" ;-) As for this silly "advertorial" or whatever it is, it's just silly, of course. Best, Emmanuel

I didn't take it badly at all because I know there wasn't the slightest bad intention on your part! I just wanted to give a little playful wink! Best, Emmanuel

It seems that UJ to Kari became the Toyota to Lexus. I’m sad that Kari stole all the UJ elements and arguably dumbed down UJ. I see it as an overpriced Breguet, but its success it’s to be seen, since I believe the usual web influencers will push it until ... 

I'll admit I really don't know a lot about this brand or its rich history so i went and read the GQ article which was a good idea as I always appreciate a good laugh to cheer me up. That article is just plain garbage and sounds like a marketing person tha... 

Everyone on the thread has gone crazy! Mission accomplished Urban!

Marc

nor do I

I'm not a customer at these prices and they are crazy expensive but not compared to KV, Biver, etc and the UJ1 is amazing, its not just an engineering first but the execution is beautiful.

Are you referring to the brand under Pratt and Baumberger or are you referring to the iteration under Petersen and Mojon?

It seems everyone can agree that the prices are outrageous. There is definitely more negative than positive opinions on case design, finishing and overall perceived quality of the watches. My big question is do people here think they will sell them? At 10... 

was the detent escapement. The last generation of watches while very nice were really not up to the price. It is why the company stopped operations, and their watches traded at huge discounts on the secondary market. Covid obviously changed the landscape....