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Horological Meandering

To be clear

 

I’m not laughing at the situation. But it’s true that Rolex is synonymous with wealth amongst the public. I think if you put a person wearing a Roger smith or Dufour and a person wearing a sea dweller in a lineup and asked a man on the street to pick the watch they’d steal the answer would be 90+ percent the Rolex.

It’s brand recognition

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