VinnieD
2849
The models you mentioned are collectible, limited editions
May 08, 2020,00:30 AM
And that is for one of the hotter brands around, hence a market price that is higher than their intrinsic value (cost of assembly, R&D for the movement, case material etc.)
Let's assume their initial retail price was less than half of their market value. The link between intrinsic value and market price is blurred by the frenzy from collectors and their expectations of value increase.
I wonder what proportion of high complications watches are bought as pure investment and stored in climate controlled rooms in basements/banks.
Sometimes you have to pause and reflect about the price vs. value ratio. A few weeks back, I saw an older Aquanaut (a model that I used to own and still really like) in scattered pieces at a watchmaker and I thought "this is really not worth the current market prices" as these prices approach the value of a second hand Porsche 911 for example.
Personally, I find it more reasonable to either
1. buy vintage models that are "below the radar" and offer some interesting value
2. buy new (and if possible limited editions ;-)
In this luxury area, people buy these goods to satisfy an intellectual/social urge that has little to do with value.
Otherwise, nobody would buy gold/diamonds watches, where the precious metal is priced at least 4x its actual cost.