Tobi
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I would also be interested
to see what drives this perception as I have wondered about it myself.
I wonder whether it has to do something with the parent Swatch that creates a negative correlation. Would the brand fair better under Richemont? Then again, Bentley or Bugatti don't suffer from VW ownership
Breguet also has a very specific design language that might not appeal to all - especially the engraved dials and case sizes are contrary to current trends and perhaps that plays a role too.
I do believe that there is plenty of work for Breguet's marketing department to do in terms of establishing the brand in the top tier - although Swatch clearly seem to think that Breguet holds the top position - from the Swatch Group website:
"Since it was acquired by the Swatch Group in 1999, Montres Breguet has rapidly moved into the world number one position in luxury watchmaking."
Thankfully the Breguet website doesn't blow its trumpet quite so loudly. It is interesting to note however, that the Breguet site states that Breguet has applied for more patents in the past 8 years than during the years of its founder - not sure if that's the result of the modern legal environment or a wave of research activity.
Recent purchases of historic Breguet watches by the company seem to indicate a drive by the marketing department to polish up the heritage aspect. Look at Panerai - they were nowhere until a bit of unexpected marketing exposure escalated their position in the industry.
In the end, purchase the watch that speaks to you - if it's a Breguet then at least you know that not everybody at the conference table will be wearing the same watch 
Available on the marketplace
Why does Breguet get such little respect among WIS (Rodney Dangerfield of Watch Ateliers)?
Hi, This is a somewhat controversial subject, but one worthy of discussion. Recently, I have been looking into purchasing a new “high-end” dress watch. To no surprise, I naturally looked at A. Lange & Sohne, Audemars Piguet, Breguet, Patek Philippe and Va...
I would also be interested
to see what drives this perception as I have wondered about it myself. I wonder whether it has to do something with the parent Swatch that creates a negative correlation. Would the brand fair better under Richemont? Then again, Bentley or Bugatti don't su...
I think brands...
...go through cycles with the WIS community. Maybe Breguet doesn't seem "hot" now, but there's a significant wellspring of good will toward the brand IMO. They've got some beautiful, classic pieces in their portfolio. For me, the Tradition and Classique l...
Website suggests they're a luxury goods company...
The thing that's always struck me on their website is that the Collections page has four categories - Timepieces, Jewelry, Cufflinks, Writing Instruments. To me, that says that their marketing doesn't associate Breguet=Watches, but rather Breguet=Luxury G...
very true about the website
I commented on that in a previous post, the quality of the images is dismal. Ironic, because the quality of the images in the catalogue is first rate and some of the nicest processed watch photos around
btw, what does WIS stand for?
and another thought - this should probably sit under the Breguet tab
WIS=Watch Idiot-Savant
a phrase coined in the distant days of the first watch forums on the internet.
Let's look into the website.
-collection category the images are poor and never look interesting... maybe it seems a little boring -watch finder again... the images are not exciting at all. -collection the image of this watch have been spoiled since long time ago and the line up.. is...
I agree ...
After your post, I took a look on the Breguet line and you are correct. There is nothing there, besides the Type XX/XXI, that can be seen as a modern design. Cheers
Thanks very much for sharing your thoughts
Hi, I just wanted to take a moment and you all for taking the time to share your thoughts. What I heard was more confirmatory than surprising. I wanted to toss one other thing into the mix. Just for curiosity, I ran a patent search for patents granted in ...
I believe
it is because Abraham Breguet is long dead, and the resurrected Breguet is a conglomerate Brand, no one knows exactly who does what or who IS Breguet anymore; all we know is that whoever it is keeps making Breguet design watches... but no Mr Breguet exist...
Interesting
So help me out here. I understand your reasoning, believe me I do. But how is it any different for the Richemont brands (ALS and VC)? I find all of these to be "brands" vs. companies like AP and PP. Today almost all the great watch "names" are part of lux...
Interesting comments from all
There is much about Breguet that I love and a lot of this has to do with the use of traditional Breguet design cues and inspiration from historical pieces. The fluted, coin cases, Breguet hands, guilloched dials, enamel work, classical sizes, all resonate...
There are fundamental differences...
There are fundamental differences between Richemont Group and Swatch Group. One can be said is more individualistic, allowing each brand to retain much of their identity; while the other is more "grouped" together, sharing technology and information to cr...
Is "respect" the right word?
Been thinking about this. There was a huge thread and discussion a few years ago when Zeith was taken over by the flambouyant Thierry Nataf. Everyone here seemed to respect Zenith, what it stood for, its history, its famous movements, its classic watches....
Another interesting question to ask
I remember the Zenith Natif days. To me it felt like when you gave a chld something of substance and you had to watch them slowly destroy it. I think the situation with Breguet is a bit different; at least to me. I think there is a little bit of "money ca...