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Horological Meandering

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The blue dial version of the steel Octo Finissimo is already in short supply. Every Bulgari jewelry store I go to say that it's a short wait of a couple months. Short, but that suggests that there is consistent demand. Having visited the factory, I can tell you that there aren't a lot of ways to pump these things out in massive numbers. The steel version with the blue dial requires A LOT OF TIME to make, it has to go into the CNC Machine multiple times. And each time the CNC machine has to be reprogramed. A plastic tray of 25 watch cases can be put into the CNC machine and then the CNC machine can slowly take its time to brush four facets per program on all 25 cases. But a human needs to take that tray of 25 cases out. Considering there are about 100 facets, and the machine can only do 4 facets per program (since each facet is on one corner and the computer program has to be reset for every different type of facet and the hardware needs to be modified too) the tray of 25 cases needs to be inserted and removed from the machine probably 20 times. Each time, the machine would need to have a new program selected, and there would need to be some hardware changes; basically a new jig consisting of a new holder that holds the case at a different angle to get the different brushed stroke angle, new tools, new accessories, or a new sandpaper board (they use a special sandpaper board at various angles to put in the brushed finish). So the machine can run autonomously for 25 steel cases. But every 30 minutes... someone needs to be looking in at the machine. An MB&F sapphire watch case can take several hours to make. But at least you can run that machine overnight! This machine can't be run overnight. So who knows. Once people figure out this is a good Patek Philippe Nautilus or AP Royal Oak alternative... Maybe there will be a mad rush and shortage of this watch? And if that happens, they can't make that many of them. I'm not a watch production expert, but I have worked for a high-tech contract manufacturer somewhat similar to Foxconn so I am somewhat familiar with production - and I see things from a production ease and difficulty kind of view. This one isn't easy. It isn't fast. The machine has to make other things too, so it can't be monopolized by only the steel cases. Bulgari could however buy more CNC machines though. But there's another production constraint: the cases are hand polished before brushing and the polishers are all human beings so that's going to be hard to increase overall steel case output. These steel cases are difficult to polish since they have fairly sharp edges, so they have to be polished somewhat more carefully and slowly.

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