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Definitely a shrewd strategy!

 

They're limited in how they can play their cards. LVMH WISHES they had a top level watch brand like Breguet, Vacheron Constantin, Patek Philippe, FP Journe... They wish so badly they had one - but they don't. So they've got to do the best they can with what they do have - and they will be as shrewd about it as possible!

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