WatchProSite|Market|Digest

Chopard

I was not at the board meeting

 

Esharp

I was not at the Chopard meeting but did discuss "plans" with Mr KFS about 5 years ago.

The original drivers even before a crystal ball could have predicted recent geopolitical events were:
Respond to requests for a simpler, affordable perpetual calendar L.U.C and a beginner-friendly complication.

So, some of your speculation about the topics is correct BUT the discussion conclusions were turned around. Yes - the features and labels on the dial were left on the watch: Not for the "weirdo obsessive watch fans" but for the new collectors.

Chopard pricing policy has always been different from their Swiss|German competitors. They did not spiral up every 12 months. In fact, I once "complained" to Mr KFS that his watches were" too cheap" and should keep up with his neighbours. This was in 2010. He replied that it was family policy not to overprice as long as they made a sensible profit and the dealers made a profit without discounts.
The family has been proven correct because Chopard global sales (even in China) has been steady positive all these years without crazy swings.
Those "cheap" watches I complained about in 2010 are now still correctly priced.

Regards
MTF

This message has been edited by MTF on 2016-03-20 11:37:33

  login to reply
💰111 Marketplace Listings for Chopard