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Funny, I was thinking pretty much the same thing!

 

It's great to see this.  Generally I'm very fond of what Chopard has done, and I've considered a good few for purchase.  Unfortunately there's been something in each model I've looked at that didn't quite do it for me; but I've come pretty close and I still regard the original LUC 1.96 as a bit of a grail - maybe someday I'll pick one up (white gold, blue dial, I think).


Now, about this watch...

I don't mind about the lack of a moonphase.

And I noticed with a little disappointment, but don't really mind, the steel winding rotor (assuming that the price has benefited from omitting a precious-metal winding mass).

But those subdials!  Goodness me.  I just don't understand why that text is there.  Surely anyone who has the good taste and the wherewithal to buy and wear such a watch can be trusted to figure out that a subdial with JFMAM etc. is the months, etc.?

Or was there a conversation a little while back in Chopard HQ which went something like this:

"Oh look, check this out, here's what I've designed."
"Nice!  Steel LUC perpetual calendar...it's gonna be a huge hit with all those weirdo obsessive watch fans!  And I like that eccentric leap year indicator.  Well done.  Who's it targeted at?"
"Well, you know, our customers are classy!  Discerning!  Sophisticated!  They have great taste and they're learning so much more these days about watches, and there's a lot more demand for stainless steel because they see the value in the movement.  Plus, as everyone knows, the Swiss watch industry has pushed prices up in the last bunch of years to the ridiculous bordering on the insane, and finally the customers are catching up with that; so we've got to adjust all that and address the value proposition."
"Great.  But wait...why are we telling people what each subdial does?  Is that necessary?  Won't it be pretty obvious to everyone that this one is for seconds, that one is for months, and the other one is for days of the week?"
"Hey...I never said our customers had any brains!"

????

Best (tongue firmly in cheek),

E.
This message has been edited by Esharp on 2016-03-18 21:12:38

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