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Blancpain

umh I didn't think of the dress watch line but the idea is if a 20's something gets familiar with the brand he might, in the future, want to buy a Blancpain

 

probably a dive model which is fine because it makes Blancpain more visible outside the watch lovers world. I think dress watches is a very delicate category even for big names like Breguet. I think much of the watch industry is focused on the past and it needs much more than the "wait list" one trick pony to reignite the market and the real future buyers. I think is a win win: for Swatch is for sure a win (they will sell a lot) and for Blancpain, as it was for Omega, is mostly a brand awareness exercise. I really love the fact that someone with a limited budget can now get an iconic mechanical watch. Much nicer than an apple watch.

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