Automotive

At least they have time to redesign the car between now and Dec 2 when they promise to show us something more than that ridiculous video I had to start a new thread; the first one is too long! and this subject looks to stick around for awhile! Jaguar has ...  

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Fortune favors the bold, no? Time will tell.

Down by the road

I understand the confusion and disbelief of the rebranding... but, you know, clearly the demographic they were aiming is not interested anymore in Jaaag. They prefer Porsches and Lexus nowadays. Jaguar obviously needs to catch some attention to survive. I... 

Perhaps. I'm not familiar with automotive business from a fan standpoint. For sure they were lacking that... Spirit.

Lots of wood, leather, interior infinitely nicer place to be than the concurrent s class/7 series bunkers. Real sense of spaciousness and design in that cabin. I think 2015 ish when they introduced the xe and replaced all the wood and leather with plastic... 

This process instilled the core values of the company and burdened those that took the reins with the weight to safely further the company to the next generation. Today, people are given control to companies without proving their mettle to responsibly gui... 

Pure Wisdom for me

what will we really miss? The F-Type? The E-Pace? Let’s face it, Jag has nothing to lose by starting from scratch. Glorious past aside, there’s nothing worth nurturing left in this brand. Now, how their new adventure will turn out is obviously an open que... 

Very surprised to hear this from you. It’s like a date window on wheels 😂

I would replace my 2005 XJ only by a 2005 XK! I hope to see something sexy coming from them. The only brand currently producing a sexy car is Alpine IMVHO. All the rest is purely lost and grotesque.

I understand the frustration here and after having seen the video it’s certainly not how I would have gone about it 😊 At the same time we need to face the facts. After the turnaround by Edwardes that finally led to the brand being sold to Ford, it’s not b... 

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The video was viewed by around 160 million people, probably more than all previous Jaguar advertisements together 😉😂 The reactions are mixed it seems because but if one in a thousand of those who watched it likes it enough to go for a car that’s more than... 

I am a long time and satisfied Jag owner, but have already been waiting several years to replace my 2013 Supercharged XF and actively monitored any movement for new models. My impressions are that the Land Rover models received much more priority inside J... 

Namely the SUV. In the past the division between Jaguar and LR / RR made a lot of sense but less so recently. While the F-Pace was in some ways critically acclaimed and the twin to the RR Velar, it was difficult to justify doing two of each in the SUV fie... 

I wished Jag followed the route of Aston Martin. Classy cars combining handcraft and modern technology to separate from the main OEMs. There is a niche for a more sporty sedan for self-driving costumers that do not opt for a Bentley or Rolls due to their ... 

And Aston Martin is a perfect example of a brand that lost money more often than not. The current approach combining proven technology from AMG with management from Ferrari seems to look very promising. The problem generally is scale - with Jaguar having ... 

I fully agree. However, competing with Taycan, EQS and I7 (and not Spectre) is also risky. These cars stand their tyres flat in the show rooms….

The EQS still uses 400V technology and did not deliver in some key areas like rear seat comfort, while the design was an in-between house of too ‘aerodynamic’ for the segment (to be nice about it) for Europe and old fashioned for China. For the latter the...