Tim_M
1464
Maybe the idea really is to build a Ferrari for people who find Ferraris obnoxious - almost the way a Panerai minute repeater is revolting to a regular Paneristi
Honestly, this car almost seems tailor made to appeal to people who currently own no Ferrari and want nothing to do with the brand's other products. I've often used the term "Hublot/Panerai for people who don't like Hublot/Panerai" when reviewing some kind of artisanal, complicated, or smaller-cased watch from these polarizing brands.
The Luce seems like that kind Ferrari: a Ferrari for people who hate Ferraris. If you have a Ferrari budget, but the F80 and SP2 seem obnoxious to you, and you like a Lucid/Tesla/Rimac/Rivian type of car, this might appeal to you. Also, if you're currently a Rolls Royce Spectre owner or prospect, you should be on Ferrari's speed dial for an invitation to drive and buy the Luce.