Actually, after think about this further - could this be seen as AP's move to the RM segment?
There are many of these rather special collaborations with RM leading to some pretty incredible valuations - but I imagine would not be ideal for most of us in the traditional collecting world.
For instance - the new models with Pharrell (an astronaut Tourbillon), Jackie Chan (dragons and serpents), and even Sly Stallone (a survival watch with a level indicator!) - has been incredibly successful for Richard Mille, much to the chagrin of original collectors. Let's also not forget for most of the haute horologie pieces, APRP still develops and manufactures most of RM's movements.
And, Marvel is not just one personality, one individual - but actually access to many many potential brands with similar awareness of the RM ambassadors, if not more.
What do you think?
Peter