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Audemars Piguet

Exactly...this direction seems needless to most of us but I guess its remains unexplored. There is a huge fan base of these memorabilia - Comics, suits, costumes, cars, props fetch millions amongst collectors. Disney/Marvel is now milking this franchise..

 

...putting out some real (gud n bad) content. it is sure bet as far as ROI is concerned. But this moves impact on Brand equity remains to be seen.

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