redcorals
3853
Exactly...this direction seems needless to most of us but I guess its remains unexplored. There is a huge fan base of these memorabilia - Comics, suits, costumes, cars, props fetch millions amongst collectors. Disney/Marvel is now milking this franchise..
...putting out some real (gud n bad) content. it is sure bet as far as ROI is concerned. But this moves impact on Brand equity remains to be seen.