But that's not what they do with the Odysseus, which I see as a land grab from A.L&S to capture the retailer's margin from its AD's. And bundle it with the purchase of another watch for good measure, unless one wants to wait for their allocation forever.
They reserve it exclusively to return customers of their official boutiques. Meaning you could have 10 A.L&S, purchased over the years from the AD's who have been supporting the brand before it became hot, and this gets you nothing from A.L&S. Which I find extremely sad.