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A. Lange & Söhne

I think (I could be wrong)

 

That working with something “new” such as titanium in a sports watch posted some challenges. Probably more work involved, that’s one. Secondly, they have created this as a limited edition to reward some long-term customers of the brand…I think this is a nice way to show some appreciation to customers. Further, it shouldn’t come as a surprise that in the game of watch collecting, creating and buying into scarcity (of a well designed/hugely desired object) is a concept well appreciated by both producers and consumers. It creates value.

Best
Gatsby

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