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A. Lange & Söhne

This (beautiful)watch is a clear reflection of whats going on in the "big group"brands ..

 

and in the watch industry in general.


-It would have been amazing to have it in black enamel,lets  don't digress on how difficult,how hard to make etc please...plenty of other brands do it,you don't need unicorn horn dust!(Platinum hard to work,enamel too difficult etc etc....)

-Litttle respect for previous owners(Panerai,JLC etc...they all do the same)

-price shouldn't be problem here,IT NEVER WAS FOR THE LAST 10 YEARS!!!,when the market was booming and brands felt they could make insane prices.But perhaps the numbers are not the same anymore so" lets try to sell more watches please"(desperation)!Not good

-Big groups are destroying the credibility of the brands like .........(please add your favourite other brand in Richemont that is suffering badly)

-All the above killed the dreams of many watch collectors..,they managed to take the magic away ,they are not believable anymore.

When the only objective (rightfully so in the eyes of stakeholders)is the mere return,the risk is exactly this one.

Shame really

Mo

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