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Zenith

Conversation in the Zenith boardroom...

 

People want the Daytona but Rolex won't produce nearly enough.  Prices are approx. $29K for a white dial and $26K for a black dial on the secondary market.  MSRP is a little above $13K.  Everybody's mad but they all have their names on this supposed "waiting list".  If they have a sizable purchase history with their AD then the wait is a few months.  Solution?  We make lookalikes but add in our own little Zenith-y details, undercut their MSRP by a few grand and let's win those angry people over.  All in favor?


Aye!

Fast forward to January 21, 2021 and here we are.  If these models do well, Zenith are geniuses.  If they don't sell?  Oh well, at least they tried.  I guess we'll all just have to wait and see.

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