I do not usually “dress up “ that way but a few years ago I went into a watch shop in Lucerne and looked at some Ulysse Nardin, wearing this. A staff member came and launched into an explanation on how they are one of the oldest and most respected watch brands in Switzerland. Then he looked at my wrist and said “Good grief, you are wearing a Haldimann - just forget all I just said." We had a nice conversation afterwards.
Best
Andreas