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When the Rolex Turn-O-Graph became the “Thunderbird “

 

Also in 1953, the United States Air Force established the USAF Air Demonstration Squadron, better known as the Thunderbirds. Based at Nellis Air Force Base, Nevada, the Thunderbirds Squadron takes its name from the mythological creature prominent in indigenous North American cultures.




Rolex Thunderbird vintage Ad.


As the story goes, a Thunderbirds pilot owned a Rolex Datejust Turn-O-Graph watch, which caught the attention of the squadron thanks to the practical timing bezel. As a result, the squadron put in an official request to Rolex in the late 1950s to supply the Thunderbirds with watches. So Rolex capitalized on this relationship on began marketing the Turn-O-Graph as the Rolex Thunderbird in the American market. 
Source: GrayandSon. 







My first ever Rolex from early 1970’s




The watch shown hear on an oyster bracelet vs Jubilee.


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