I think PP should learn what AP already painfully learned years ago, which is that limited editions, rather than enhancing a brand name, can end up destroying it. When I saw that there is going to be a Titanium Pilot's watch for yet another "one-off" event, I was half way between yawning and comatose. In my opinion Rolex's brand name strength would not be where it is today had it joined the limited edition shenanigan of recent years (letting Tudor take the hit instead).


