Here is my theory, if you have plenty of cash and you see a watch that you want when it’s released, then you’ll decide you want it and get on the waiting list or place a deposit etc. If you’re not that wealthy, then you have to think, decide, plan, sell something, work some overtime/save. So if we really want to be laissez faire about it (see what a vaguely did there...) then the big customers won’t have a problem in the first place! Or hell, they can just wait and wear one of their other watches.
It’s a shame there isn’t just a simple list for popular items. It’s a luxury item, but it’s almost like it’s being allocated by the Soviet Union! From what I’ve read, that is.