Comments:
Jaguar, what have you done …
Jaguar has stopped producing and selling any new cars until 2025 and is reinventing itself as an EV-only brand. They have revealed a new logo as well as additional elements that will make up its new corporate identity. What exactly was wrong with the original logo and what’s with the capital G ?
I get that Jaguar is trying to move forward into the new era of electric cars but not having a product to sell for at least 12 months is absurd for any manufacturer.
The marketing has been outsourced and handed over to a company in Milan. New video link: https://m.youtube.com/watch?v=rLtFIrqhfng
Cars need to be 80% about good design and quality engineering, 20% marketing. I fear the ratio may have been reversed !
I would love to hear your thoughts.
Best
Captain
Just an opinion, but I feel any car
maunfacturer that goes in 100% all electric vehicles may live to regret it.
Maybe I am wrong but I don't think the infrastructure, or demand is there to
support it. I guess if all makers go 100% electric consumers and muncipalities
will have no choice but to accept all electric.
As California is going to require that by 2035 all new cars sold be electric, I was thinking that many brands will be strongly prioritizing EV production.
I don’t know what other states, if any, plan to do the same, but as you suggested I wondered whether the infrastructure will be there (at least for CA). And this is just the US. Jaguar’s decision is indeed bold, but the world will be drastically different in a decade from now, for better or worse.
I have read that multi level
parking garages need to be taken into consideration also.
Many that were built previously probably can not support the
weight of the electric vehicles.
Many that were built previously probably can not support the
weight of the electric vehicles.
Oh wow, that is very interesting. I never would’ve imagined that to be an issue in the least.
It will be revealing times.
That would surprise me…
As they manage to support ICE powered SUVs, which are similar in weight 🤔
Also, parking garages weren’t designed to be gas stations
with people waiting in line for chargers, blocking spaces, fighting over available chargers…
Even as an environmentalist
Who works in clean tech, I have severe doubts that will actually happen.
Infrastructure and supply is just not there. And California has built itself into a corner - it is so car dependant that the automakers have all the power in this game of chicken.
In Europe though, where you can tell people to either take a train or buy a cheap Chinese EV, it is much more likely to happen.
Infrastructure and supply is just not there. And California has built itself into a corner - it is so car dependant that the automakers have all the power in this game of chicken.
In Europe though, where you can tell people to either take a train or buy a cheap Chinese EV, it is much more likely to happen.
...plus, Jaguar is a touring car (traditionally), not an urban compact, so it might be awhile before EV infrastructure catches up (at least here in the U.S.)
I live in Southern California, which has a lot of EV drivers, but taking a recent road trip to Palm Springs in my sons EV was sketchy to say the least.
They will for sure…
There are countries which will no longer accept the registration of new ICE powered vehicles. You might not know but the first in the world doing that is Ethiopia 😉 Norway is following. It’s inevitable in the meantime 😊🤷🏻♂️
Agree with your thoughts.
It will requires a lot of time before everyone is comfortable or convinced with EVs unless its forced on us but for now i don’t think fully electric cars isn’t the way to go for now .
Jaguar - excuse me, jaGuar - is searching for a survival formula. I'm not optimistic that going all in on EV is its answer.
It’s such a shame …
To see this proud car manufacturer becoming a legacy brand fighting for survival.
But they had little choice…
In ICE times the brand was heavily loss making, so something needed to be done. The in-house engines were anything but a success and with the very low sales and production numbers they never generated the surplus to launch new generations in a timely manner.
Will electric save them? I don’t know. But they don’t have many options left 🤷🏻♂️
Will electric save them? I don’t know. But they don’t have many options left 🤷🏻♂️
beyond the EV debate
their marketing campaign is very odd and targets the opposite of their traditional clients.
Not sure who will be wowed by this...
Not sure who will be wowed by this...
What a shame!! It´s the end of a Legend. A Legend I love so much. Though I guess that at the end all brands will go for full electric cars as legislations are going in that direction.
It is a great shame …
I just hope we are proved wrong and Jaguar provides is with a world beating car that we all want to own.