sebks
328
Panerai’s history should be taught in business schools twice
Apr 12, 2021,12:50 PM
1) How to create a cult brand in less than 10 years with hardcore followers queuing to buy unreleased products ( I’ve been there myself, fond memories of rushing to Chronopassion to get my 358, I even paid half of my 372 the day it was released, got it delivered 12 months later and felt “lucky”)
2) How to kill a cult brand and make it totally irrelevant because of corporate greed, reckless “pursuit of growth” and overall lack of respect for your existing customers.
This year focus on “sustainability” is a joke, they could certainly invest in sustainability without making it the only “selling point”.
When buying a luxury product I want to dream with a nice story and appreciate a beautiful design, not to think about environmental issues on which the product has 0 impact.
Oh, and did you see? Another bronzo
so glad I had started to loose interest when the first “unique” bronzo came out