I've been selling myself that innovation it's inevitable, for quite sometime already. Still and all, I think I'm at the point of no return, when it comes to the recent Panerai production. The models I wouldn't buy with the fatidical...gun at my back...way outnumber the ones I would. Imagine walking into a LV shop and having to look at the puny, little corner where they STILL sell the MONOGRAM!!!!!!!!!!!!!!!!!