Officine Panerai

Are the once panerai watch mad public buying other brands,, i have been watching lots of uk dealer web sites and panerais over 6k dont seem to sell as the bubble burst??? Rolex ap patek ,,and the like have no thouble selling there high end stock

I CAN'T HEAR YOU!

We'll see if you're still smiling then!

I don't think Panerai has that much trouble selling models over $6k. Heck, practically almost all the watches posted here that people have gotten recently are well over $6k. Cheers, Anthony

A bubble has not burst, and isn't going to do so anytime soon... if ever. But there has been a distribution change from Panerai which has created negative energy in the Panerai collecting community. As Panerai opens Boutiques, and ends relationships with ... 

Bruce, I agree on almost everything you said! And I'm one of those who hate the fact that panerai is selling some LE only via their own boutiques. I HATE IT The reasons why?, well you explained them in your post. I don't have a big collection but I do hav... 

I think we both feel the same way. Part of the new equation is that they are asking "some" AD's to be their partners and open a boutique for them. I don't know the details of this type of relationship. But your points are well taken. Only time will tell! ... 

Some ADs 'partners' have already been burnt this way, doing all what was needed but solely benefiting the brand(s) and only helping developing regions and new to come in-house boutiques. This industry like all businesses is only about business. We are the... 

What the brands would do if we don't go to the Boutiques anymore,, because we had an excellent relation with our ADs? I don't like the way it goes, too... As for service or repairs costs, this is another nightmare which would justify a dedicated thread...... 

Not surprisingly, you are insightful and correct! And the dynamics of the AD versus the boutiques have yet to play out fully, however the tensions you describe are definitely there across several brands now, and clearly manifested in the Panerai special e... 

Especially for countries where there is no Boutique , because Boutiques will ( quite understandably ) give preference to their local/regular customers . So for Panerai enthusiasts who live in these Non Boutique countries , they are caught between a rock a... 

Hatem, I know you will enjoy your Panerai watches as well as collecting them! Have Fun! Bruce

I think he realizes the image the brand is veering towards... Mass market availability, so to speak.. Good for sales, but dangerous in that it takes the brand image in an undesirable direction for any brand worth its cents.

firstly, there are very few Panerai models that go below the 6K costs, these days. Secondly, Panerai has been a brand in transition, for a while. The need to create a wider customer's base has driven the brand away from the...grassroot aficionados..(the o... 

like to thank bruce and the guys for there excellent feedback,, makes a lot of sense we are having the same thouble in uk ,,panerai closeing down dealerships for little or no reason to open more dealership in the far east,, So im told,,,Plus reply to anth... 

Still selling well whatever OP dishes out esp the SE, LE. some bridges burnt but new ones are formed by new cliente. Net net not much loss to OP. My 2 cents. cheers PAt

i assume 6k is in sterling, since you mentioned UK websites etc. i have certain views of the brand, and they are moving in a direction that I think is broadly right. the move to own boutiques mentioned by others has also reduced the rampant AD "insider tr... 

i have no scientific data to give, just personal experience.. 4 years ago i went to a very exclusive and famous AD in san francisco. i was trying to find a 005 or 88. the guys didn't have 1 single model in the store. not one! the gentleman also told me th... 

In their urge to increase sales and create wider customer’s base…..Panerai make a mistake by cloning the old models too much The first, I remembered was the 26K Destro – 26B …..and the flood gates open…. 372 – 127 424,448 – 249 390 – in my opinion, kill a... 

7 years later and the tear from the grass root has become a chasm (as predicted). The brand, however, has grown by leaps and bounds. Dott Bonati achieved his goal to wrestle away the Panerai's brand, from the few "high priests" and take it out of the cata... 

The brand grew up from a teenager to a man. Now we can enjoy the next chapter.

If I want a particular model I can typically go to an AD and buy one. I don't have to be put on a wait list or hope that Tom Cruise doesn't beat me to the punch My only complaint is that Panerai has strayed from it's roots a bit more than I'd like (spring... 

did to leave all the speculators...off-side. Because that was the issue. A particular model would be bought by an A.D./Flipper with the right connections at price-list and seconds later...flipped...for twice/three time the price. In all this, Panerai was ...