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Jaeger-LeCoultre

Watch companies do a lot of research

Apr 14, 2021,22:33 PM
 

before pricing their watches so if a hyper complicated watch seems expensive to us, there is a market out there that will ensure that these watches fly out of the window.  Every brand has a right to show off what it can do and in so doing, it can price its ingenuity and technical innovation at any price it sees fit.  That hyper complicated Reverso is not actually very wearable. Neither is Patek's Grandmaster Chime but the attraction is limitless and the demand immeasurable.  As long as Jaeger continue producing models that are well within the reach of us mere mortals which they have done with the sublime green Tributo Small Seconds (which is enticing me to buy my first ever Reverso!), we should be happy.  At a JLC dinner I attended last week, when shown a sneak preview of the Reverso Jump Hour, I actually remarked in front of the audience that the price was so cheap!  Some may take me for a fool but the newly launched Chopard LUC Jump Hour costs more and with the JLC, one gets two dials. Yes agreed that the Chopard  has arguably the better finished movement. Notice that many JLC Reverso limited editions in the past have been issued in 500 pieces but this latest jump hour is only in 190 pieces making it a rarer option. Yes I would definitely have bought one if it was not for its size - the inherent problem of a Reverso watches with complications.


I would say bravo to JLC for producing these two Reverso watches.  It shows what can be done in the confines of a rectangular case, something few manufacturers are able to.

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please help me understand...

 
 By: remarque : April 14th, 2021-18:30
Who is the "target" audience for the two new JLC showpieces... the Quadriptyque at 1.35 million euros the Nonantieme at US$40,500.00 Granted, there are many Uber-rich across the globe these days, and selling 10 Quadriptyques at full retail (I'm so sorry, ... 

Don't be sad there is the wonderful Reverso in Green

 
 By: SALMANPK : April 14th, 2021-18:34

So, this year, at 90th anniversary, all they can offer to us mere mortals, only a green dialed Reverso that is basically another colour of 2 years-ago watch? Really sad. Aside of the Hybris mechanica reverso and Nonatieme...

 
 By: hoseachandra : April 14th, 2021-23:08
This is the weakest JLC offering by far.

I thought mere mortals accept their lot and are thankful regardless looool

 
 By: SALMANPK : April 15th, 2021-00:00

:)))) looking at watch's prices increase in recent years, I am afraid we can't afford a steel rolex , 5 years from now

 
 By: hoseachandra : April 15th, 2021-01:54

and burgundy with a chf 500 discount :)

 
 By: @lberti : April 15th, 2021-01:40
so, yes, you're right. plenty of options.

If they are super-limited (5 or 10 maybe)...

 
 By: mdg : April 14th, 2021-18:46
...then I'm guessing that they are spoken for before being built. If you read the car sites, the $1M+ supercar manufacturers are always coming up with limited editions that are sold before they are built.

That Nonatieme is gorgeous !

 
 By: LS : April 14th, 2021-19:02
If I wasn’t already committed to a VC and had the funds available I would be seriously tempted..

The business model is to raise the price of your watch from USD 10,000 to USD 12,000 based on the publicity.

 
 By: mkvc : April 14th, 2021-21:10
The super-high end watches are intended to move JLC into a class that will allow them to charge more for their "regular" watches. If they also make a profit on the very fancy ones, so much the better.

These are halo pieces to help anchor the brand as high horology

 
 By: JTCL : April 14th, 2021-21:12
...so that regular jlc/reverso (which I think are great btw) customers can feel as though they are owning something greater. The intention is probably more marketing than business, think the annual million dollar Victoria's Secret show pieces that elevate... 

Correct

 
 By: heljestrand : April 15th, 2021-03:55

The Reverso Green is under 10 K Euros. You see, they are thinking of us, mere mortals. But do you think a mere mortal will spend even 5 K Euros in a watch? You had the Polaris at 17 K Euros, the Polaris Date at 6 K Euros less, and so on.

 
 By: amanico : April 14th, 2021-22:01
No, no, they have some watches under 10 K.

Nico, i think what he meant is new "regular", under $ 15K reverso to mark the 90th anniversary, like a tribute to 1931 few years ago. Not the ones already in the collection now.

 
 By: hoseachandra : April 14th, 2021-23:12
The green dialed Reverso is not enough for 90th anniversary IMHO. I expect more release for us mere mortals.

agree! I was literally sad that day.

 
 By: Reuven Malter : April 14th, 2021-23:38

+1 !!!

 
 By: leopold : April 15th, 2021-02:56

But the only two former Anniversaries were not the TT R 1931, they were the Soixantième in rose gold, and the hyper expensive 70eme. So it seems that for JLC, a " ième " is an expensive one.

 
 By: amanico : April 15th, 2021-03:15

You are right.

 
 By: hoseachandra : April 15th, 2021-05:27
But if my memory serves me right, in the 85th anniversarry, JLC release a regular Dual time with silver dial (recto) and black dial on the opposite (verso). ...  

Officially not a 85th Anniversary.

 
 By: amanico : April 15th, 2021-08:19

Thank you for the confirmation.

 
 By: hoseachandra : April 16th, 2021-03:33
I understand that for any important anniversary, should be celebrated with very special, high horology pieces. The Quadriptyque and Nonetiemme are such the pieces. I think I am not alone here, hoping that for the rest of this year, JLC would come up with ... 

Yes, I have the same hopes, in the rectangular but also in the round segments.

 
 By: amanico : April 16th, 2021-03:34

I've been wondering the same. I'm not convinced the Quadriptyque is a halo model... or if it is it's not one for us...

 
 By: Fastwong : April 14th, 2021-22:01
It is certainly is an amazing work but it is so dissociated from anything else JLC makes that it doesn't really uplift the rest of the line. A halo piece is supposed to, well, cast a halo. Other than calling it a reverso, there's very little from an aesth... 

Watch companies do a lot of research

 
 By: sham1 : April 14th, 2021-22:33
before pricing their watches so if a hyper complicated watch seems expensive to us, there is a market out there that will ensure that these watches fly out of the window. Every brand has a right to show off what it can do and in so doing, it can price its... 

I just laughed when I saw it

 
 By: r0gue : April 15th, 2021-03:20
...realizing that we're all in a game that is truly just nonsense things. Fonzie jumped the shark and we all went home. Funny thought: Imagine that video accurately overdubbed to remove the pompous continental accents, and to drop in a mix of say,.. south... 

It is my guess the wonderful Nonantieme will show up again down the road

 
 By: Brandon Skinner : April 15th, 2021-09:03
Maybe in steel, or a different color combo, but eventually the non special people will have a chance to own this movement as well. Just as the Triple Split resurfaced after many years, so will this.

I agree with you. Where is the JLC that produces great mechanical timepieces for mere mortals?

 
 By: vitalsigns : April 15th, 2021-10:34
Not impressed with this year's releases when viewed from that perspective. A green Reverso doesn't cut it IMO. John

China china china. I think this video confirms that to understand what JLC and other brands are doing you have to look at it from a Chinese market perspective

 
 By: Fastwong : April 16th, 2021-11:28
youtu.be

+1 sadly 🤷‍♂️

 
 By: holdemchamp1225 : April 16th, 2021-14:22