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IWC

I’m missing it too. I could have envisioned a play for a younger crowd/generation…

 

but not in such a complicated piece.

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IWC SCHAFFHAUSEN UNVEILS ITS CERALUME® TECHNOLOGY AND MANUFACTURES THE FIRST FULLY LUMINOUS CERAMIC WATCH

 
By: India Whiskey Charlie : May 27th, 2024-14:11
Schaffhausen, 27 th May 2024: IWC Schaffhausen has developed a proprietary luminous ceramic technology called Ceralume ® . Based on a highly engineered and patent-pending process, developed by IWC’s engineering division XPL, the technology enables IWC to ...  

I’m not sure what the utility of a luminous

 
By: EinPA : May 27th, 2024-14:30
Strap and case is. I like the idea of a fully luminous dial face place. That said this seems like another example of a solution looking for a problem.

Nothing beats TRON...

 
By: enjoythemusic : May 27th, 2024-15:41
...for lume AND legibility imho. Of course i could be biased. ...  

THAT IS SO COOL

 
By: andrea~ : May 27th, 2024-15:03
I hope they'll make it in a smaller size as well

Maybe I will be one of the few

 
By: Thomas_3 : May 27th, 2024-16:00
but I see ABSOLUTELY no point in this, other that for IWC to be able to say "look what we did".

Personal taste ofcourse but I’d rather die than wearing that

 
By: Bruno.M1 : May 27th, 2024-16:08
I don’t like luminova on hands so you can imagine how ugly this childish toy looks to me. 🤮

Agreed.

 
By: gary_g : May 27th, 2024-17:24
As I mentioned in past posts I used to love IWC. It was aspirational for me. In fact the first watch I bought when I finished med school was a big pilot. But then something changed and it became a gimmick. I still love vintage IWC. But the current models ... 

Odd

 
By: gmark2800 : May 27th, 2024-16:08
Totally betraying IWC's heritage. Very odd that they would make a bright luminous pilot/military watch where stealth would be very important..

They made a version with Vantablack hands...

 
By: mdg : May 27th, 2024-16:13
...so you can see the watch, but have no idea what time it is : )

My knee jerk response was that I hate it…second response, looks good on Lewis…he is edgy with his style and it works…my third thought is…

 
By: gregcarraram3 : May 27th, 2024-18:30
Whatever it takes to keep the cool brands going…so long as there is something for all of us…they have so many conservative, beautiful watches, including my 5002…why not?

In the voice of me as a 12 year old

 
By: Brandon Skinner : May 27th, 2024-21:56
"OMG, thats so kewwwwl". The 43 year old me murmurs discontent under my breath while shaking my head.