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Independents

An interesting debate...

 

Don, you have asked a very good question; do we care more about purity of form or the purity of having a movement individually manufactured for each watch?

I fortunately have a somewhat simple answer...

Among independents, it is not imperative for me to have a movement that is completely individualized. Independents need to focus on other more important aspects that give their watches a unique feel. For instance, Ludovic's Upside Down watch (a recent favorite of mine) may be based upon a fairly simple movement, but the uniqueness of the idea, is a thought process that identifies each artist.

Among large commercial brands, it is imperative for them to differentiate themselves internally. Especially when you consider these large commercial brands are sharing technology among others within their conglomerate.

This is a simple approach to a complex situation, but it isn't a one-size-fits all.

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