That was an enjoyable read. I would have added one further point
Some high-end Swiss brands are largely responsible for cultivating snobbery by themselves being aloof, remote and inaccessible. By this I'm not referring to the price of their products or the way they are distributed, but by their emphasis on heritage and exclusivity.
To an important extent, heritage and exclusivity have now replaced functionality and performance as their defining characteristics. When branding is so wrapped up in self-congratulatory guff, it encourages some (though admittedly not all) people who buy their watches to behave in a similarly smug manner. Branding is, after all, a two-way street. Companies concoct seductive stories to tap into the emotions and self-image of consumers, while glossing over inconvenient truths. Willing consumers hook into those messages, and are quite happy to ignore inconvenient truths or even deny they exist.