" Rolex boasts that it takes a year to actually make one of their
watches, which may seem like a false narrative based on the fact they
produce a million watches per year." is stated in the article. That's just wrong. A Rolex Account Executive told me that they're trying to dispel this myth and have been instructing Authorized Dealers to stop saying this. An otherwise well written article, but a few debatable opinions, and this very wrong fact.