WatchProSite|Market|Digest

Horological Meandering

I can understand...

 

...the premise for the dealer's comments, in so far as heavily marketed brands have an effect on us that we cannot seem to escape from, but I think this stems from our inherent desire for validation and our reluctance to stray from what is 'perceived' as the 'right choice'. However, I'd sooner have a diverse and personal collection of exceptional pieces (such as your beautiful collection) than fall into the trap of buying what I think others will approve of.

That's not to say that the influence of others is always a bad thing, nor am I suggesting that one should shy from purchasing a piece simply because everyone else wants one, but it's certainly a good reason to consider other options and make sure it's your own decision.

As for 'the end', ironically I think your watch dealer is right, because if I ever concede that only watches from Patek or Rolex will do, simply because of their branding, then it will truly be 'the end'.

regards,

Dan

  login to reply