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Horological Meandering

Great question ...

 

Ping,

It made me thing and I ended up discovering that I use a lot of negative logic:

  1. The brand don't make me ashamed to wear the watch
  2. The watch don't have lots of "bling"
  3. The brand is not popular among thieves (a serious concern here)
  4. No precious metal

On the positive side:

  1. The watch fits my aesthetic criteria of beauty
  2. The watch have local boutiques and maintenance
  3. The watch fits my lifestyle (I don't wear a suit)
  4. The movement must be accurate
  5. The dial and hands must be easy to read
  6. The brand has great sales persons and reasonable prices

The "I don't care":

  1. The always debatable "in house" movement

Cheers,

Nilo

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