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Horological Meandering

Difficult to find an answer to this interesting question

 

This question helps to find what we like in watches and can even help us choosing the right one (we see from time to time people getting rid of a watch a few weeks/months after buying it).

Well, first, I take a very long time studying, trying the watches I like. After several months, I know perfectly what are its pros and cons and... if I still want it.

So, to answer your question, how do I finally come to that point when I would be eager to "have that watch".

The watch in itself is important but I think we can't underestimate the impact of marketting, the history of the brand and all that "spiritual stuff" that flies around it.

If I was to sum-up, I would say:

- The Beauty of the design: case+dial layout+bezel, the colors, the material... all these must appeal to me and this is very subjective. A watch about which I don't like the look, and it stops here.
- The Beauty of the movement (finishing)
- The movement technic, especially when it is different and brings something else (in material or engineering)
- The spirit of the brand, especially when it's an Independant.
- The discussions between owners or reviewers are something I like to hear.

I think these are the main criteria for me, even if nearly all the possible reasons you mentionned come into play (with a different weight).


Too much ambassadors, too much saying "we have a 100 history" when the brand has just been reborn, too much bling bling and superficial communication, a horrible salesperson... are things that can prevent me from buying a watch and break the enthusiasm.

Cheers, Mark

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