TomKxx
234
Now Rolex has higher fix cost
Aug 25, 2023,14:41 PM
Let’s see what’s their operational profit shall be like when they still have to fake a wait list to lure interest
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:)))
By: amanico : August 24th, 2023-21:01
;)
By: amanico : August 25th, 2023-05:53
A vie for control?
By: Treiz1337 : August 24th, 2023-16:32
Rolex acquiring Bucherer will have a lot of implications - Control on prices to retail consumer. - Control on who are allocated Rolex. - (some) Control on secondary prices. - Overall, Rolex will have more insight on how, who, what, where, when their watch...
Guessing...
By: m2 : August 24th, 2023-16:38
This is so they can cut more ADs in areas where Bucherer has good coverage. That will drive net margins up and effectively cuts the price they paid for bucherer...
Patek isn't going anywhere, I predict.
By: Spangles - Dr. Tabby : August 24th, 2023-22:59
Where would they go, in the short term? Bucherer will remain Bucherer, with little change visible to consumers. It's not in Rolex' interest to scare away customers or watch companies, either one.
It's it true that
By: Henke : August 24th, 2023-16:49
Rolex owns none of their boutiques? If so, why buy an AD without even owning your own boutique?
LOL!
By: amanico : August 24th, 2023-17:12
Bucherer also owns Tourneau…
By: Clueless_Collector : August 24th, 2023-17:15
Rolex then owns 2 ADs. This is getting interesting indeed. Customers also have to buy other brands in their 2 ADs to get a Rolex etc. Brands that both ADs carry will probably like to send in more desirable models to them for selling. Small monopoly brewin...
A great move by Rolex!! especially here in Switzerland...🇨🇭
By: christianch : August 24th, 2023-19:48
The Rolex Boutique in Zürich is managed by Bucherer (and in other cities I suspect) It is by far the best Rolex retailer in terms of availability etc. so it makes sense for Rolex to keep the extra gain. Bucherer also owns many amazing buildings . It fits ...
I don't see it as good for the consumer
By: watch-er : August 24th, 2023-20:04
but rather a consolidation away from small locally owned ADs. All in all, it will be harder and harder to get watches would be my guess.
Interesting
By: TeutonicCarFan : August 24th, 2023-20:10
Is Bucherer privately owned? That would make rolex quite the large private company. I like this, no public disclosure or oversight- all private. As for watches, rolex is building new factories, I assume they will use those to pump out watches. Not worried...
Interesting
By: TeutonicCarFan : August 25th, 2023-12:59
Watches of Switzerland down 20% yesterday, their shareholders aren't happy.
25% :)
By: @lberti : August 26th, 2023-15:18
Had good experience with Bucherer when I visited Swiss some years ago..
By: S F : August 25th, 2023-01:00
And I bought my DSSD in Zermatt. Just checked Bucherer and Tourneau websites to see what brands are being carried. The “biggest” brand is Patek but only on Tourneau, not Bucherer. This is a huge vertical integration move by Rolex done very quietly. When R...
Honestly, this isn't an unexpected move...
By: patrick_y : August 25th, 2023-04:58
Consumers don't realize how vertically integrated a lot of brands are (I have so many watch collectors who tell me that they spend millions on watches and think that they know everything because they have so much experience on watches, when they really kn...
...
By: @lberti : August 25th, 2023-08:56
Instead of looking at it only from the perspective of ROLEX, try to also look at it from the perspective of Mr. Bucherer. He has no kids nor siblings (to my knowledge)... I think with this move he also wanted the brand "bucherer" and everything what comes...
Now Rolex has higher fix cost
By: TomKxx : August 25th, 2023-14:41
Let’s see what’s their operational profit shall be like when they still have to fake a wait list to lure interest