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F.P. Journe

Totally! I respect rolex more now than ever. Sometimes I toy with the idea of what it would look like to sell everything and create an all rolex collection

 

I do think his idea of luxury though is pretty narrow and his lack of appreciation for simplicity and finishing puts him at the other end of the spectrum from dufour or smith. While I agree finishing isn't watchmaking and I can see his point as an inventor and innovator, I also think dismissing it entirely means he fundamentally misses other facets of luxury. A bespoke suit or shoes, a hand made table, the guy in jiro dreams of sushi making the perfect egg, there's complexity, depth, and challenge in perfecting simplicity and tradition as well. These aren't mutually exclusive, both would be better. Imagine a FPJ CS with real guilloche, an overcoil like the $$$ journes, and hand finished movement and hands, it would be killer.


I also find it a little bit of a contradiction, x number of watches is not luxury but y number of watches is luxury. If his watches are finished to the same quality as Patek and both brands have massive complications options, is FPJ luxury and Patek not simply due to production even if the quality and complexity are equal? It's all relative, I bet FPJ looks real industrial to smaller indies like Rexhep.

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