I do think his idea of luxury though is pretty narrow and his lack of appreciation for simplicity and finishing puts him at the other end of the spectrum from dufour or smith. While I agree finishing isn't watchmaking and I can see his point as an inventor and innovator, I also think dismissing it entirely means he fundamentally misses other facets of luxury. A bespoke suit or shoes, a hand made table, the guy in jiro dreams of sushi making the perfect egg, there's complexity, depth, and challenge in perfecting simplicity and tradition as well. These aren't mutually exclusive, both would be better. Imagine a FPJ CS with real guilloche, an overcoil like the $$$ journes, and hand finished movement and hands, it would be killer.