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F.P. Journe

I was reading thinking “sounds like he has come to terms with Jaquet Droz”, not realizing another few paragraphs downs he specifically mentions them! 😂

 

He also makes a point about luxury and industry which actually has come up on this forum today and another forum a few days back.  The crux of that discussion is people don’t understand what luxury actually is, how much of Swiss watchmaking is less luxury and more industry (not necessarily a bad thing).  And how with industry comes perhaps a greater emphasis on production process, costs and redundancies.  


The comment also reminds me of a discussion I had with Romain Gauthier and his admiration for Rolex.  Their quality of output at enormous scale is no easy feat.  Several “higher end” competitors cannot match this at 1/10th of the production output.

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