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F.P. Journe

He does say he sees no added value in simple well finished watches. My point is that his dismissal of value there I think narrows his concept of luxury, of "the best".

 

Is the GF Handmade 1 uninspired because it delivers nothing but hand craft? The RR CC is one of the most extravagantly craft simple 3 handers made today, certainly RR must see value in it? I'm not saying craft is everything, just that it's something, and it has value. RR and GF have embraced both innovation AND craft. 


I see your point that these more mature brands have made contributions to engineering and innovation first, maybe earned themselves the right to simplify. I agree there's a bubble of new indies popping up like gophers that haven't proven themselves yet demand top dollar for basic really shiny watches. Perhaps when FPJ was coming up, complication, engineering, innovation, these were what defined value and distinction. Today with modern design and production capabilities, the value equation has changed and skilled craft and handwork has become more rare and costly. That's today, just a starting point, maybe different from FPJ's in the past and not a vector for the future.

And is that such a bad place to start? One of the things Ben Clymer said he appreciated most about his RR CC II was the finishing because it is so extravagant anyone can enjoy it. The finishing is so bold it is easily enjoyed by more people than say something more esoteric like a GF complication or a vintage Patek. Maybe that creates a more approachable entry point and draws more people into the hobby that will grow to appreciate the technical side as well. Similarly, some of the new indies making simple watches today to match customer preferences / demand will hopefully grow and contribute horological innovations to the industry in the future and will combine their foundation in hand work with novel engineering to create great things. Time will tell. 

You can have a Noma pushing the bounds of cooking and also a James Beard nominee perfecting the pancake. I think there's room for and value in both. Maybe the pancake diner will go on to create a unique new fine dining concepts, maybe Noma will give us their version of shake shack.

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